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Work / UTM
Digital Product

UTM is redefining mobile connectivity with 5G innovation and eSIM technology.

Type

Website + Internal Platform

Client

UTM

Status

Active

Recognition

Telecom & FinTech
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UTM is a Web and Mobile platform redefining how users experience mobile connectivity. As the first operator to introduce 5G in Ukraine, UTM empowers customers with instant eSIM activation, flexible data plans, and a fully digital onboarding flow. Combining telecom innovation with a clean, intuitive interface, the platform delivers true mobile freedom — fast, transparent, and future-ready.

UTM

Powering the next generation of mobile connectivity

notable stats

Measuring
Our Success

  1. Rapid MVP Delivery
    A fully functional pilot app was designed and delivered in 1.5 months, enabling UTM to test its business model and gather early user feedback.
  1. Brand Identity & Mascot Design
    Created a visual identity and the UTM mascot — a cheerful green character embodying the brand’s energy and serving as the foundation for future in-app interactions.
  1. Scalable Product Roadmap
    While the MVP includes only recharge and purchase flows, the design already anticipates upcoming functionality such as AI-driven assistance, smart usage analytics, and seamless number transfers.
UTM

Discovery Phase

Our team conducted a deep-dive market and UX research for a telecom operator to shape the foundation of their new digital experience. Through a comprehensive competitor audit — including ECM and leading mobile operators — we analyzed product structures, pricing models, and visual communication patterns.

What we did...

Digital
Product

Design

UX & UI design

Interaction & motion design

Development

Webflow development

Full-stack development

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